Mapping Trends and Market Opportunities
CONTENT & EVALUATION
Theoretical: Futurism concepts, trend mapping, strategic foresight, capturing signs of sector/market change, uncertainties and creating scenarios.
Practice: Cases of (un)success and application of market research, considering the student's area of activity.
Rating criteria: Practical activity at the last meeting.
10 years of experience in regional socioeconomic research and mapping of entrepreneurship and innovation activities. Graduated in geography in the bachelor's degree and bachelor's degree in environmental analysis and geoprocessing from Universidade Estadual Paulista...
10 years of experience in regional socioeconomic research and mapping of entrepreneurship and innovation activities. Graduated in geography in the bachelor's degree and bachelor's degree in environmental analysis and geoprocessing from Universidade Estadual Paulista (UNESP- 2012). He has a doctorate (2019) and a master's degree (2015) from the Postgraduate Program in Geography at the Institute of Geosciences at the State University of Campinas (UNICAMP). He is doing a Post-Doctorate at the Faculty of Economics and Administration of the University of São Paulo (FEA-USP). He was a technical consultant in planning actions for 13 Industrial Districts for the Federation of Industries of Minas Gerais (FIEMG). He worked as a consultant at Unicamp's Technological Base Incubator (INCAMP) for CERNE/ANPROTEC level 1 certification. He worked on the implementation of the FOMENTA Incubator in the municipality of Santa Cruz das Palmeiras (SP). He was a consultant at Techno Park Campinas for accreditation in the São Paulo System of Innovation Environments (SPAI/SPTEC) and a consultant at the Galileo Technological and Business Park in Paulínia (SP). He worked on the study entitled Hardware Startup Ecosystem in Brazil: Scenarios and Challenges", commissioned by the Brazilian Society of Microelectronics (SBMICRO). He was a technical consultant for the creation of the georeferenced database, organization of players and thematic maps on the regional internet ecosystem of things (IoT) and industry 4.0 for the Campinas Digital Transformation Strategy of the Inter-American Development Bank (IDB). He collaborated as an evaluator in the Ideaz Program carried out by INOVATIVA, ANPROTEC, SEBRAE and SEPEC/ME. He worked as an Environment Analyst Innovation at Unicamp's Scientific and Technological Park and in the area of entrepreneurship at the INOVA-UNICAMP Innovation Agency. He worked as a Trends Researcher in the Ventures area at Accenture Brasil. He is a director at Linkages, a company specializing in mapping.