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Trend Pills

Signs of Change

Insights

Simultaneous use of IoT (Internet of Things) and geotechnologies for the management and planning of new smart and sustainable cities.
02/05/2024

Use of geolocated data to more accurately map economically deprived regions to mitigate urban sanitation problems.
02/05/2024

Regulations arising from the SDGs are already having a significant impact on the market. Actions with social and environmental impact are essential.
01/05/2024
Geospatial data platform with integration into financial services capable of performing predictive analyses on consumer behavior for resource allocation and product offering by region.
01/05/2024
Data analysis and geolocation tools are increasingly present in the prospecting routine in the real estate sector. 30/04/2024

Real-time tracking platforms, monitoring ongoing projects and studying potential areas.
30/04/2024

Trend Pills

Signs of Change

Gen-Z embraces plant-based alternatives, driving the “free-from” food and beverage category

02 | 05 | 2024

Organic food is on the rise as consumers start to buy products that are perceived as fresher, more natural and sustainable. However, many still don’t fully understand what the term organic means.

01 | 05 | 2024

Consumers recognize that there is an implicit connection between their energy and the foods they eat, driving the growth of açaí consumption with a positioning related to increased energy.

30 | 04 | 2024

Consumers are increasingly avoiding dairy products and reducing their gluten intake

29 | 04 | 2024

Generation Z considers healthy foods to be those that have a “good source of nutrients” (35%), “fresh” foods (34%) and foods that contain fruits or vegetables (30%).

28 | 04 | 2024

In the global wave of self-care, açaí is ahead of its direct ice cream competitors because it is more aligned with health and well-being

28 | 04 | 2024

Global Google search trends for health, wellness and self-care related terms are growing

28 | 04 | 2024

In Brazil, there is a high demand for ice cream that meets specific consumer needs, such as healthier products.

28 | 04 | 2024

Despite the popularization of açaí throughout Brazil, the greatest consumption of the fruit occurs in Amazonian regions, culturally associated with local cuisine and people's daily lives.

28 | 04 | 2024

Insights

Ribeirão Taquaruçu Grande is the physical landmark of income differentiation in the city, with the planned region to the north of the ribeirão having the highest incomes, and the region to the south of the Ribeirão having the lowest incomes.

16 | 05 | 2024

The population with the lowest purchasing power is located mainly in the northwest (Vila União - Plano Diretor Norte) and southern regions of the city. The latter is home to more than 50% of the total urban population, having the highest population density and lowest income in the municipality.

01 | 05 | 2024

Palmas is a sparse city, with low population density in the planned areas (North and South Master Plan). This results in a low supply of real estate and low economic dynamism, contributing to maintaining high prices throughout the planned area.

30 | 04 | 2024

Direct competitors are concentrated mainly in the vicinity of Avenida Juscelino Kubitschek. There are also secondary concentrations of competitors in the eastern portion between Avenues LO 11 and 15 and between LO 23 and 27.

29 | 04 | 2024

The main points generating flow, such as shops, schools, gyms and sports centers, are concentrated around the Palácio Araguaia.

28 | 04 | 2024

Geolocation and AI for the development of public policies aimed at mitigating hunger and climate impact.

27 | 04 | 2024

Parameters: Proximity of 500 meters to competitors; proximity of 500 meters to flow points; within income sectors A and B1

Parameters: Distance of 500 meters from competitors; proximity of 500 meters to flow points; within income sectors A and B1

3000

Average per capita income (R$)

8500

Average family income (R$)

0

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