Currently, the scarce scenario of trained professionals in the area of technology in Brazil is increasingly accentuated. According to data from Brasscom, by 2024 Brazil will accumulate an excess of 260,000 vacancies in the sector. 

In addition, this segment grew more than 14% in recent years, which further increased the demand from companies. In this sense, we can see an increase challenges in the process of recruiting tech talent. 

While the lack of qualified professionals has a direct impact on the competitiveness of companies, they build their differentials through endomarketing/employer branding and map their talents with the help of geomarketing professionals. 

It is the case of Idea Electronic Systems, that develops products and services high tech for the global market. It works mainly in the sector of telecommunications, in the area of optical communications with worldwide excellence in the development of ASICs, LASERs, integrated photonic devices and optical transceivers.

Idea's talent team promotes the  technological progress with cutting edge innovations in Brazil and in the world.

The team Links performs the mapping of research groups, researchers, technologies and events.  It also leads the challenge of mapping talent recruitment in the company's area of operation. 

Social media and employer brand building for talent recruitment

Our consultants also manage the social networks of Idea through the gathering of information, elaboration of content and the schedule of publications. In this way, we collaborate to build the company's employer brand. 

Building a strong employer brand is critical to successfully recruiting talent in the field.

This includes creating relevant and engaging content that showcases the company's culture and the career opportunities on offer. Furthermore, it is important to highlight the company's differentials in relation to others in the same sector, such as the work environment, professional development and balance between personal and work life.

However, creating relevant and quality content also helps to attract the attention of professionals who are looking for new career opportunities.

In summary, building a strong employer brand and creating attractive content are key elements that contribute to our mapping of specialized labor and containment of the current professional scenario in the technology area. 

Do you want to know more about our professional mapping and endomarketing services? Schedule a meeting with us.