Our Cases

Find out how Linkages contributed to better decision-making in several Brazilian businesses

Food and drinks

We Group - Minimercados OXXO

Mapping of stretches, cataloging types of properties and pedestrian flows. Linkages mapped areas relevant to the customer, providing addresses and what type of establishment occupies the corners of interest. In addition, estimates of the flow of people and vehicles at different times were also made. This study allowed OXXO to be more assertive in prospecting locations to open new units and, consequently, reduce the team's working time, as our mapping presents the possibility of filtering the areas that truly meet the client's requirements.

Suction

Founded in 1975 in Campinas (SP), through its pioneering spirit and quality, the brand became an icon in the region. Sucão is the most awarded healthy food franchise in the country. In mapping, Linkages explored the territory of Campinas to find areas with potential for new Sucão units.

Acai Sunset

A fresh food chain from Maranhão that, since 2017, has prided itself on delivering health and happiness, needed to make more informed business decisions. To assist with this, Linkages carried out research with various insights into the local consumption of açaí, possible points generating customer flow, characterization of the regions of São Luís by consumer income, analysis of competitors and analysis of delivery potential. In this way, the company today has in its hands a straight-to-the-point report with the information it needs to decide its direction.

DuPeixe

DuPeixe is a platform that connects fish sellers and buyers at different points in the trade chain. In its entry phase, Linkages mapped the market potential in the city of Campinas. The primary objective of the analysis was to identify the particularities of commercial dynamics and generate business opportunities for DuPeixe. To do this, we formulate a report with data, insights and directions for the investor group, saving time and minimizing risks for the operation.

Real estate market

Alea

The TENDA construction brand, which operates mainly in the off-site construction segment, needed to optimize the search for new land for expansion. To achieve this, Linkages developed a solution capable of optimizing the search for areas and land considering pre-defined parameters and relevant layers of information about the target territory for decision making. This way, we guarantee a faster and more efficient process with a complete overview of the municipalities.

Teaching and Languages

The Joy School

Linkages maps new units at The Joy School, a bilingual school. The study considered the analysis of demographics and income, identification of the persona, presence of competitors, main routes, flow generating points, municipality zoning and potential properties. With this, Linkages provides a vision of the territory and the feasibility of implementing a new school. In addition to direct-to-point analysis, Linkages conducts workshops and study days with new franchisees.

Wide Education

Due to the changes proposed by the New Secondary Education, training itineraries were implemented, which will allow students to deepen their knowledge in certain areas. In this case, Linkages was used to compose the content of a course in online and in-person modalities, present in one of the itineraries. In this way, we develop planning for the student’s journey that adapts to BNCC’s skills; as well as teacher support materials and practical activities that make up the project.

The Family - English Choice

The Family is a language school that had four units in the city of São José dos Campos. The leadership decided to expand to new business units, and for this it was necessary to access updated market data in order to minimize risks. In this context, Linkages carried out local strategy research, basing the school's expansion strategy on key data and market health indicators. This way, we were able to understand the territorial and market dynamics of the municipality and expand the business units with more chances of success.

Industries

San Rafael

With more than 115 years, São Rafael manufactures cold rooms for the most diverse operations. They needed to integrate their main activities in one place and focus on expanding the business in Brazil and abroad. To achieve this, Linkages developed Radar: a virtual space entirely dedicated to the company, which centralizes leads, dissemination of news, relevant information and internal communications to enhance the team's productivity.

Lumentum Brazil Group

The Idea, Pitec and BrPhotonics group companies develop high-technology products and services for the global photonics and microelectronics market. To do this, they need support in building a strategic radar that takes into account the dynamics of the market in which they operate. Based on this, Linkages carried out constant mapping of researchers, technologies, R&D infrastructure, events and specialist professionals in certain areas. In addition, we manage the company's social networks and create key content that contributes to the advancement of the employer brand.

Cosmetics and Pharmaceutical

S Good Cosmetics

A company that has been developing technological research in the cosmetic and pharmaceutical area for 10 years needed strategic data to decide what its next steps would be. In the mapping carried out by Linkages, potential sales locations, flow generating points, insights into the production chain, consumer behavior and competitors or ecosystem partners were collected. In this way, the company's leadership was able to have a broad and informed view of its market.

Public and Private Institutions

Unicamp Science and Technology Park

The Unicamp Scientific and Technological Park, managed by the Innovation Agency Inova Unicamp, in partnership with the International Hub for Sustainable Development (HIDS), carried out mapping, carried out by Linkages, to understand the demand of companies, mainly in terms of infrastructure , human resources, services and interactions with the University, for the development of its Research, Development and Innovation (RD&I) activities, considering the post-pandemic scenario.

Sebrae for Startups

Linkages was hired by Sebrae-SP to provide training and mentoring for companies in São Paulo in the “Project Academy”, a program to train entrepreneurs and qualify proposals submitted to important funding sources in the country, such as FAPESP, SENAI and FINEP.

Campinas Innovative Forum Foundation

Linkages was hired by the entity to structure the Portal Região Campinas, a virtual information environment that aims to attract investments and innovative businesses in the region. In it, it is possible to find data on the 20 municipalities in the region, research institutions, innovation environments, indicators and technological supply and demand. Linkages was responsible for developing the website, building textual content and organizing more than 200 socioeconomic indicators for the metropolitan region of Campinas. We also developed a restricted area for registered users and produced audiovisual promotional material.

Techno Park Campinas

Linkages was responsible for the strategic management of the multidisciplinary team that produced the annual report containing the Techno Park Campinas indicators, considering the annual update of the Park's Strategic Planning, and forwarding it to the São Paulo State Department of Economic Development, through the “São Paulo System of Innovation Environments”.

Promotes

The FOMENTA incubator, in the municipality of Santa Cruz das Palmeiras (SP), aims to train local entrepreneurs, helping the development of companies from their initial stage. Linkages was called on a consultancy basis to coordinate the project's team of building adaptation collaborators. Thus, together we create fundamental conditions for an economically differentiated dynamic in the city.