How many times a week or month do you usually eat at restaurants?
In 2019, data pointed to an increase in spending on food away from home by Brazilians. However, with the pandemic, the restaurant sector has suffered a large drop in the number of establishments and consumers. For 2022, there is a forecast of optimism after the drop in the indicators of the covid-19 pandemic.
But, after all, what does this have to do with you? Knowing the market indicators of your area of expertise is essential for decision-making. So, to help you on this journey, Links mapped the main data on the restaurant scene in Brazil!
With this sector map, it is possible to visualize the main data on the scenario of restaurants in Brazil, in particular the territorial distribution, the size of the restaurants and information on the workforce employed.
In first place, the state of São Paulo took the star as the place with the highest concentration of food spaces.
At the same time, the mapping brings some perspectives on employed labor, distribution of establishments and level of education of most employees.
Check out 10 advantages of market mapping for the restaurant industry
- Audience identification and geographic segmentation
- Competitor analysis and optimal location choice
- Optimization of advertising campaigns and promotions
- Increased efficiency of food delivery and logistics
- Improved inventory management and demand forecasting
- Identification of market trends and opportunities
- Improved customer satisfaction through offer customization
- Increased efficiency of managing teams and operations
- Identifying seasonal patterns and managing demand fluctuations
- ROI optimization through performance analysis of different locations
Want to know more about this data? Click the button below and download the restaurant mapping for free!
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