THE The Family is a language school with four units located in São José dos Campos (SP). Offering the market a new concept of language teaching, the school, which offers on-site and distance classes, uses the callan method education.

In order to understand the municipality's territorial and market dynamics in order to expand the school's units, Linkages carried out a locational strategy mapping, basing the school's expansion strategy on reliable data and indicators.

Market analysis in locational strategy

With a methodology focused on market analysis, we carry out a compilation of public and private data, transforming this data into qualified information. The mapping went through the collection and cleaning of the data, plotting the information in the geoprocessing tools, using methodologies of geomarketing to geolocate information and deliver results through maps. Finally, the analyzes of the maps and the different scenarios presented underwent a careful validation in order to present good suggestions of potential places for the opening of a new unit.

Through the study, The Family was able to better understand the potential of the language teaching market at federal, state and municipal level and also understand the dynamics and spatial distribution of your competitors direct and indirect. In addition, a questionnaire was also applied to the students of the school, making it possible to better understand the target Audience, draw personas and understand their territorial dynamics. The sociodemographic and economic characteristics of the municipality were also detailed. By relating all this information, Linkages can properly indicate the best neighborhoods for the installation of a new The Family unit. Having defined the neighborhoods, a search for commercial points available for sale and/or lease, taking into account the parameters defined by the school.

Today, The Family has a report full of maps, analyzes and relevant information to support your decision making and expand safely!