Choosing the right terrain can make all the difference between the success or failure of a project. Whether we're talking about a home, industry or infrastructure, improving the way builders see their options and make decisions is vital.

The impact of features, location, local laws and land availability in the project is straightforward. So, a variety of factors can come into play when answering the simple question: “Is it a good location?”.

You georeferenced data are the primary tool to reduce risks and increase the chance of success.

Understanding the purpose of the project is the first step to looking for land intelligently. Thus, it is clear what characteristics the terrain needs to have for the objective to be fulfilled.

Verification of all factors that influence the final decision is essential, although laborious. For that reason, AreaInsight exists: to simplify this process and help companies find the best terrain options through georeferenced data.

The efficiency of our system

Linkages' solution, AreaInsight, uses georeferenced data to map any municipality's zoning, land use and current laws. This data is cross-referenced with other relevant geographic information.

The user can explore the territory and see the characteristics of the places in a single place. He receives available land options that meet the specific needs of each project.

What does this mean in practice?

Let's assume you are looking for land to build a residential condominium or commercial stores. The site needs to be crowded, easily accessible, and in an area where such construction is permitted. AreaInsight can help you find exactly this type of terrain by combining different types of georeferenced data.

The solution identifies areas with the appropriate zoning for the construction you want to carry out. It indicates the presence of nearby infrastructure, such as roads and public services, which are essential for the success of the project.

At the same time, it is possible to see all the important information for decision making on a single map. This saves your team weeks of work and avoids possible losses from bad terrain choices.

The benefits of an optimized land survey 

By accessing such a complete and integrated geospatial analysis, you get an accurate view of the real estate market. This leads to more informed decisions. According to a study by the McKinsey Global Institute, the use of geospatial analysis can improve operational efficiency in 10% to 20%.

Additionally, AreaInsight's ability to cross-reference geographic information with other relevant data allows it to identify opportunities that might otherwise go unnoticed in a traditional analysis.

According to a survey by the IBM Institute for Business Value, companies that use advanced data analytics are 2.2 times more likely to outperform their competitors.

Decoding a complex ecosystem

Choosing the ideal terrain can seem like an insurmountable challenge, considering the complexity of the factors involved. After all, it is an ecosystem that includes urban laws, existing infrastructure, environmental characteristics, the real estate market and many other variables. 

With AreaInsight, Linkages simplifies this task. The solution offers access to updated and georeferenced data from the market, facilitates its interpretation and interaction with them and maps accessible options, consistent with the project in question. 

All this with the peace of mind of knowing that the final choice is based on data and recommended by experts.

In an increasingly data-driven world, having tools like AreaInsight is a boon for any builder, developer or real estate company.

Want to learn more about our AreaInsight software and how it can optimize your land search? Schedule a meeting with us.