A business's location is more than just a point on a map; it's a strategic decision that can dictate long-term success or failure. We analyzed data from companies of various sizes and sectors to discover: what truly motivates the choice of a location, how entrepreneurs evaluate their decision, and what obstacles persist, even among the most satisfied. Get ready to uncover the truth. X-ray of Business Location in Brazil.

In practice, this is exactly the type of diagnosis that... Geospatial Linkages develops for companies that need to decide where to be — and, most importantly, where not to beBy cross-referencing territorial data, urban flows, competition, consumption profiles, and real estate dynamics, the company transforms location into a measurable competitive advantage.

The Warrior Profile: Small businesses with a GIANT strategic vision

Our research reveals that the backbone of the digital economy lies in the sample: 69,2% The companies operate with up to 19 employees. But anyone who thinks that small size means little ambition is mistaken. The decision of where to locate is taken seriously, with 51,3% of the leaders stating that they actively participated in choosing the location based on their expertise.

What's most surprising is the perception of value: 76,9% of those interviewed rate their current location as highly strategic (grades 8 to 10), and incredible 79,5% They express complete satisfaction, giving high ratings (8 to 10) to the address.

A Revealing Fact: The work model has changed. For 25,6% According to the participants, the discussion about "location choice" is obsolete, since the company does not have a physical space for clients, confirming the strength of the business. Full home office in the new economy.

Even in these cases, Linkages demonstrates that the location continues to import — now serving as a logistical, fiscal, and symbolic point. In analyses for companies. remote-firstThe choice of legal address impacted tax costs, access to talent, and brand positioning in the territory.

Attraction vs. Threat: The cost of real estate at the heart of the debate.

What really attracts a business to a location? The data shows a dual focus: customers and finances.

THE "Proximity to customers" It is the top priority, being responsible for 19,5% of all the motivations for choosing mentioned. Right behind it, the "Cost of property or rent" (15,6%) establishes itself as the second main attraction factor, proving that the equation is always about reach and efficiency.

In studies conducted by Linkages for the service and retail sectors, spatial analyses showed that reducing the average distance to the target audience by just a few minutes can represent significant increases in conversion rates—even in areas with higher rents. This data reinforces that absolute cost is less relevant than... territorially efficient cost.

Interestingly, the attraction factor becomes the biggest challenge: the "High costs of renting or buying property" is the main obstacle faced, cited in 26,0% In these cases, what was once an incentive at the time of selection becomes the biggest factor in the operation.

This pattern is clearly evident in the real estate evolution maps analyzed by Linkages, which show regions where accelerated land appreciation occurs after the consolidation of commercial hubs—penalizing companies that did not anticipate this territorial dynamic.

The Crucible: The Surprising Connection Between Image and Permanence

Are companies more strategic when they choose more than just price? Data analysis suggests so. Prioritizing Image Pays Off: The companies that chose the location prioritizing the "Image and prestige of the region" These are the ones that feel most strategic, with 90,9% Many of them rated the location highly (8 to 10). This perception is confirmed in Linkages' analyses that cross-reference urban image, qualified pedestrian traffic, and brand positioning. In certain territories, the address functions as a... Silent seal of credibility, reducing customer acquisition costs and strengthening trust from the first contact.

This strategic reading is reinforced by Linkages' geospatial analysis, which identifies healthy competitive clusters — regions where the concentration of competitors indicates active demand, not saturation, provided there is differentiation and correct positioning.

Despite 28,2% Although the business owners admitted to having considered moving several times, the vote of confidence in the current location is strong: 41,0% Of the respondents, the decision is final, confirming that the current location is, in fact, the best place for your business.

Strategic conclusion: location is not instinct — it's analysis. 

And companies that transform territorial data into decision-making reduce risks, anticipate challenges, and choose locations that support long-term growth. It is precisely at this point that... Geospatial Linkages It acts by revealing what the map doesn't show to the naked eye.