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Franchise expansion: how to reduce the headaches that accompany the process
Expansion is a delicate moment for any business, whether it is a franchise or not. On the one hand, it means that there are resources available to pay

Data: how much we generate and how it turns into insights
First of all, we can define data as records of facts, concepts and actions that appear somewhere, whether physical or digital. So when

Franchising market grows 14.3% in Brazil and reaches historic milestone
Although inserted in a challenging context, the franchising market has been maintaining a pace of growth that exceeds its own projections. According to data from

Market Niches: How Can a Business Find One?
A niche market is a specific portion of a larger market, made up of consumers who have specific needs, wants, or characteristics and who are
 
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