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First of all, we can define data as records of facts, concepts and actions that appear somewhere, whether physical or digital. So when

Although inserted in a challenging context, the franchising market has been maintaining a pace of growth that exceeds its own projections. According to data from

A niche market is a specific portion of a larger market, made up of consumers who have specific needs, wants, or characteristics and who are

In 2020, the restaurant segment was drastically affected due to the Covid-19 pandemic. According to the Brazilian Association of Bars and Restaurants