For a good connoisseur, half a word is enough?

Communication is an effective strategy for engaging customers, generating sales demand, expanding territorial reach and, at the same time, increasing team productivity. Therefore, due to the amount of information available today, it is essential that communication is carried out in a targeted manner, with clear and easily assimilable content. Communication […]

What is the impact of the lack of data for the expansion of franchises?

It is already known that, to make accurate decisions, reliable data and analysis are necessary. In this sense, the 2021 Global Data Management Survey, carried out by Experian, revealed that 80% of Brazilians agree that the acceleration of digital transformation has made companies more dependent on data. Furthermore, businesses still face difficulties with […]

Linkages makes the Brazilian Restaurants Map

How many times a week or month do you usually eat in restaurants? In 2019, data pointed to an increase in spending on food away from home by Brazilians. However, with the pandemic, the restaurant sector suffered a huge drop in the number of establishments and consumers. For 2022, there is a forecast of […]

Linkages aims at technological innovation and joins Unicamp Park

Linkages took a new step in its innovation path and acquired a room in the LIB building, in the Unicamp Scientific and Technological Park. Currently, we will work on mapping services provided to customers. To optimize our development, we want to take advantage of the proximity to the academy and the synergy with companies already located there. O […]

Techno Park Campinas increases its jobs despite the pandemic

Despite the changes in work routines and the direct impact on the country's economic sector generated by the pandemic, the Techno Park Campinas Technological Park had an increase of 4% in its jobs in 2020, with 4,741 formal employees. Many of the established companies had to restructure to ensure their employees […]

Introducing True North: Meet the new face of Linkages!

In this article, Linkages brings its vision on market mapping and the innovative methodologies that characterize it. First, imagine a ship that needs to leave point A and travel to point B. Throughout this journey, which lasts years, the ship replaces each part, until all of them have been […]

S Cosméticos do Bem: Mapping and research

Firstly, S Cosméticos do Bem is a company that develops cosmetic and pharmaceutical products based on innovative and sustainable technologies. Furthermore, he has been carrying out research in this area for over 10 years. AS Cosméticos do Bem also has original and innovative products, such as the Sérum S Rejuvenescedor Biotech S ®. […]

3 Examples of Business Mappings

Discover some types of mapping for companies that Linkages is capable of carrying out! Mappings are an important part of business intelligence. They offer companies detailed insight into the market, their competitors, customers and trends. But there are different types of mapping: competitors, value chain, market segmentation, etc. […]