Mapping

More knowledge and more competitiveness! Linkages' market mapping includes four specific axes that cover variables to be selected for each project, namely: Marketing, Elections, Tech and Human Resources

New Commercial Points and Franchises

What is the ideal location for my new business?

demographics and income
Person identification
Presence of competitors
main routes
Flow generating points
city zoning
Real Estate Advertisement

Land Prospecting

What is the ideal area or land for a new development?

Analysis of cities considering use and occupation legislation
Physical aspects such as slope, hydrography and environmental restrictions
Socioeconomic aspects
land ads

Legalization

What is the feasibility of implementing a project?

Analysis of cities considering use and occupation legislation
Works Code
Physical aspects such as slope, hydrography and environmental restrictions
Socioeconomic aspects

Target Audience Mapping

Where is the persona located and the best regions to expand my sales?

Persona creation journey
person location
Ranking regions with concentration of target audience
Indication of regions to boost sales

competitors

What is the location and behavior of my competitors?

Definition of direct and indirect competitors
Presence of competitors considering the market in which they operate
Creation of coverage radius
Indication of strategic points

Tendencies

How will consumers behave in the future?

Addressable Market
Productive Chain Design
Signs of Change
Trend Radar
Consumer Needs
Market Opportunities

Origin and destiny

What is the origin and destination journey of my customers?

On-site search at the point of sale
Sectorization according to the displacement of customers
Audience demographic profile
Customers' consumption behavior

cannibalization

Is one venture hindering the development of the other?

Flow of people around
Demographic profile and income
Consumption potential
Origin and destiny

Technologies

What is the state of the art for your technological research?

Technical competitiveness via patent analysis
main players
Technological trends in the sector in which it operates
Specialized human capital
Market Opportunities

Political Climate

What is the political profile of a city or region?

Number of votes for a candidate
Party or coalition in each polling place in a municipality
Information about voter profiles, such as income, age and gender