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Research is the first step in planning and executing innovative projects in any market segment. Linkages works with up-to-date data sources, originating from primary and secondary data collection, public and private sources, in order to solve problems with the best data, generating practical solutions, relevant information and impact results.
electoral climate
Identify voting intentions and demands from the population. Our methodology covers the municipal scale, considering the location, age group, income level and gender of voters. We segmented the municipality into small regions and carried out the approach in loco to ensure the effectiveness of the sample.
Target Audience
Identify the location of your target audience and information about their behavior. Based on business modeling, our team seeks strategic information to boost your sales and strengthen your brand. Our methodology covers the spatial distribution of the target audience by municipality, census sector or neighborhood, in addition to income classification and other useful indicators for your decision-making.
Consumer behavior
Discover your brand’s consumer trends. Knowing consumer behavior is essential to insert and validate a new product, service or idea in the market and see the segmentation possibilities. The Linkages methodology covers the collection of essential information to periodically nourish your business with useful information aimed at reducing expenses and reducing uncertainties.
Price
Monitor the price charged by players in your market. The Linkages team is prepared to raise prices for products and services (online and offline) and establish the average practiced by its main competitors over a period of time. Our methodology provides for periodic updating of average prices through customized projects, contributing to your pricing and communication strategy.
Competition
Keep an eye on your main competitors. The Linkages team finds your direct and indirect competitors by building a radar of information relevant to your business strategy. Our methodology includes the use of Geomarketing techniques checking strategic points, analysis of market radius, market share and production chain, among others.
Suppliers and Partners
Find potential partners and suppliers. Linkages researches the supply and demand of its sector, seeking connections with suppliers and partnerships that optimize production time and reduce costs, in addition to leveraging the development of your business through the growth of your network of contacts and strengthening of your brand.