Soluções - Varejo e Franquias

Retail and Franchises

Location intelligence for expansion and performance. We identify where ideal customers are located, the consumption potential, and the competitive pressure in each mapped area, allowing for more informed decisions regarding the opening, closing, or repositioning of points of sale.

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Our Services

Unit Expansion

We find areas that match your target audience. We cross-reference zoning, income, target audience, and other data to ensure the best locations.

Mapping

We use geospatial market demand data and satellite imagery to identify the best areas and project the future to understand the return on investment.

Ranking of Squares

We identify the best markets for your brand based on your target audience profile. Our analysis allows us to prioritize territories with the greatest potential for absorption.

Benefits

RESULT ON THE MAP

It is possible to view all the urban and environmental information important for decision-making on a single map.

URBAN GEODATA

We use georeferenced data to map the socioeconomics, urban zoning, building guidelines, and current laws of municipalities.

CONSUMPTION POTENTIAL

Geospatial analysis and future insights into the consumption potential and local competition that may impact your business.

URBAN GROWTH

We understand the municipality's expansion areas and indicate the best locations for operation.

APPLIED GEOTECHNOLOGY

Using technology to identify areas, land, and properties that meet the specific needs of each project.

OPTIMIZE YOUR TEAM

Save your expansion and prospecting team weeks of work by avoiding potential losses from poor choices.

Case: Territorial intelligence for the strategic expansion of educational franchises.

A franchise network for educational institutions faced a recurring challenge in its growth plan: expanding rapidly without compromising the performance of new units. Prospecting new territories relied on generic geomarketing platforms and manual analyses, which were time-consuming, generated superficial readings of the local market, and increased the risk of making choices that were poorly suited to the educational target audience.

Linkages Geoespacial developed a territorial intelligence solution applied to franchise expansion, integrating demographic data, socioeconomic profile, density of school-age population, urban flow, educational competition, and territorial dynamics. Based on these strategic parameters, territories were analyzed, compared, and ranked objectively, with clear recommendations on where to expand and where to avoid.

The result was a faster, more standardized, and assertive expansion process, with reduced risk in site selection, greater predictability of the performance of new units, and decisions guided by interpreted data—transforming the territory into a strategic asset for the sustainable growth of the education network.