The Geomarketing vision: market measurement and business expansion

Geomarketing, mapeamento de mercado, análise de dados, inteligência mercadológica.

You've probably already come across the term “geomarketing”, but only have a vague idea of what it means. In this article, we will address its origins, its evolution, and how it applies to decision-making for expanding businesses. Far from being a new area of study, geomarketing emerged in 1930 in the USA, […]