Firstly, the S Good Cosmetics is a company that develops cosmetic and pharmaceutical products based on innovative and sustainable technologies. Furthermore, he has been carrying out research in this area for over 10 years.

AS Cosméticos do Bem also has authorial and innovative products, such as Serum S Rejuvenating Biotech S ®. This product has a formula rich in multifunctional, sustainable, safe and effective ingredients because they are more compatible with the skin.

THE Links made a mapping to guide the local and sectorial strategies of S Cosméticos. For this, we use geomarketing techniques in order to understand the territory and discover potential sales locations. At the same time, we need to identify flow generator points, the production chain and consumer behavior.

Our insights for S Cosméticos do Bem

The state of São Paulo concentrates companies with the same economic activity as S Cosméticos do Bem. In this sense, the cosmetics industry is considered one of the most innovative in the country.

The main players in this market are located in metropolitan regions, as it brings together large R&D development centers.

Territories that bring together intensive activities in knowledge and innovation are fundamental for the development of technology-based companies. Regions with large universities and state-of-the-art research centers, human resources, infrastructure and capital attract innovative companies, such as S Cosméticos! And these, in turn, increasingly dynamize the sectoral and territorial ecosystem.

After raising the main partners and competitors, we analyzed the Persona mapping.

A persona is a fictional character created from data that represent your ideal consumer, with a defined persona it is possible to deepen the knowledge that a company has about its audience.

Once the personas are defined, it is possible to discover where they are located. With our mapping, we discovered that the persona of S Cosméticos is distributed in some cities such as São Paulo, Jundiaí, Santos, Campinas, Americana and Limeira. These municipalities present 30% from all over Brazil.

Online traffic channels

With the tools used in the mapping, it is possible to analyze where your website visitors are from and what path they take within the website. That is: what are the most clicked buttons, how long a visitor stays connected to a page and also what are the interactions made during navigation.

The traffic mapping of the S Cosméticos do Bem website made it possible to visualize the distribution of the acquisition percentage in the country. That is, which are the highlighted states that buy the most from the website. With the analysis, we saw that it is the state of São Paulo that leads this percentage, with 51% of acquisitions.

Continuing with the subject of online sites, we still managed to learn more about the structuring of e-commerce stores.

Having a virtual store is a very important step to take to expand your business and boost your sales. To increase this conversion, it is essential to take into account the structure of the platform, server and also the presentation of the merchandise.

With our mapping case, S Cosméticos will have a set of information to increase customer traffic, which will contribute to further advancing its business.

Linkages helped guide marketing and sales strategies.

And, with the database, it is possible to draw up many strategies!

To learn more about our mapping services, schedule a meeting with us.