Real estate development reached historic numbers in 2021. Even after the Covid-19 pandemic, with the global economic system facing a scenario of sequelae and instabilities.

Negotiations for medium and high standard properties, according to research by Brazilian Association of Real Estate Developers, had growth of 32%. 

Still, the Secovi-SP reports indicate that the allotment of land has been in a growth phase for 10 consecutive years in the state. In 2010, they were 8 approved projects and 1.328 predicted batches. while in 2019 increased to 446 the approved projects and rose to 130.135 the planned batches. 

Equity Research analyst at TC Matrix, Willian Gomes, states that this factor contributed to the GDP of civil construction rose 7,6%. already the GDP nationally in the same period, did not reach 5%.

In 2022, everything indicates that the numbers will be even higher, continuing the prosperous cycle of the market. However, there are specific trends and a large volume of relevant data. Real estate development, in order to make the most of opportunities, must focus on technological innovation. 

There is no shortage of data on real estate development, what is lacking is the ability to interpret

Technology has gained increasing prominence, and it influences all stages of the decision-making process within developers and land developers.

However, the advancement of this field is accelerated, and innovative tools emerge every day. Therefore, there is often a lag between the analysis objects available, and the analysis that actually takes place. 

The consequences of this? Mistakes by real estate agents when choosing land and misinterpretations of market trends or even the profile of buyers.

Therefore, we can say that as important as having data and analysis tools is having professionals who are trained to make a good diagnosis. 

Land prospecting analysis for real estate development

When we talk about “land”, there are numerous factors that determine whether or not it can be considered a good investment. And it is important to emphasize that the analysis must be inserted in the current context, considering the behavioral waves and the social profile, both of the people who are there and of those who are intended to reach in the future. 

For example, the historical survey carried out by the PNAD in the year 2021 reveals that the number of apartments in Brazil has grown 321% in the last 35 years . 

However, the survey carried out by the Real Estate portal ImovelWeb indicates that 53% of Brazilians prefer to live in houses. According to them, the space is bigger and there is the possibility of being outdoors without necessarily leaving the property. This trend was identified from 2020, due to the migration of many people to remote work.

Therefore, depending on the location being studied and its characteristics, the data must be weighed with insight, avoiding shallow conclusions. 

In this way, we can argue that if there is not an up-to-date study, one does not invest in technology and quality reports, or if one does not have enough knowledge to evaluate a terrain and the surrounding demography…

Even with the expansion of real estate development and the favorable moment in the market, it will be difficult to manage the project successfully.

Even because these have been the competitive diferentials of today's most successful companies.          

Straight to the point analytics

THE Links specializes in mapping of Marketplace. It has an automated solution based on the broad, intelligent and automated collection of georeferenced data. In this way, it manages to provide customized analyzes, with fast and reliable results.

We have relevant layers for decision-making, such as urban zoning, slope, forest areas, hydrography, infrastructure, etc. In addition to potential consumption and behavior of competitors.

This solution can optimize the prospecting process suitable for different projects in the real estate sector.

For more information, schedule a meeting with us.