It is already known that, in order to make accurate decisions, reliable data and analysis are needed. In that sense, the Global Data Management Survey 2021, carried out by Experian, revealed that 80% from Brazilians agree that the acceleration of digital transformation has made companies more dependent on data.
In addition, businesses still face difficulties with the quality of information captured. For example, research indicates that 62% of Brazilians believe that improving the quality of data and insights is a priority. Second, there is also a problem that revolves around the lack of ability of professionals to read data in most of the companies interviewed.
In the franchise market, which scaled 7.6% in the average number of units per network between 2019 and 2021 (ABF), the importance of data is no different. O market mapping it is essential to obtain information that indicates whether the demand for the intended location is consistent with the planned expansion. If there is no data and qualified analysis, the risks are increased and the expansion of franchises is compromised.
It is not recommended to deploy new units as potential franchisees appear. It is essential to map several characteristics of candidate locations to operate the franchise. The local culture, for example, is decisive in brand acceptance. As well as income indicators, consumption characteristics, competition, location of suppliers, prices practiced, commercial point and logistics are other points to which franchisors should be aware for the expansion of franchises.
What do we offer for the franchise expansion process?
THE Links specializes in customized market mapping and territorialized strategy. We go straight to the point, we deliver uncomplicated, contextualized and easily assimilated information. Also, we provide qualified data and reliable analysis for franchise expansion. Check out more details about our services for franchise chains by clicking on the button below:
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Number: (19) 98260-8787
Email: at*********@li******.br
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