Data: how much we generate and how it turns into insights

First of all, we can define data as records of facts, concepts and actions that are stored somewhere, whether physical or digital. Thus, when these isolated data are inserted into a context and processed by appropriate systems, they can be connected and produce useful information for an individual or organization. For example, thinking in a […]

Franchising market grows 14.3% in Brazil and reaches historic milestone

Despite being in a challenging context, the franchise market has maintained a growth rate that exceeds its own projections. According to data from the 2022 Performance Survey by the Brazilian Franchising Association (ABF), the sector recorded an increase of 14.3% in revenue in 2022, reaching the historic milestone of R$$202.6 billion. The market […]

Market Niches: How Can a Business Find One?

A niche market is a specific portion of a larger market, consisting of consumers who have specific needs, wants, or characteristics and who are served by particular products or services. It is usually a part of the market that is ignored or underserved by larger, more generic companies, and that can be exploited by smaller companies […]

Restaurant segment: Current data and an outlook for expansion

In 2020, the restaurant segment was drastically affected by the Covid-19 pandemic. According to the Brazilian Association of Bars and Restaurants (ABRASEL), around 60% of Brazilian establishments in the sector had to close their doors due to restrictions imposed to contain the spread of the disease. In addition, many entrepreneurs had to […]

Types of market demand: What are the influencing factors in practice?

To understand what market demand is, let’s go back to a well-known concept: the law of supply and demand. This is a basic principle of economics: the price of a good is determined by the interaction between the quantity supplied and the quantity demanded. When demand is high and supply is low, […]

Omnichannel: Discover the trend that revolutionized commercial communication

In recent years, the business world has increasingly heard about the need to adopt omnichannel strategies. But what does this mean in practice for the day-to-day running of a business? Omnichannel communication is a style of customer service that gives customers the possibility to move through […]

Privacy Policy and Data Usage

  Linkages adopts a solid and transparent Privacy Policy, designed to guarantee the security, respect, and confidentiality in the processing of personal data of all users, clients, partners, and research participants. We are fully committed to the principles of the LGPD (General Data Protection Law – Law No. 13.709/2018), which […]

The Family and the expansion of language schools

The Family is a language school with four units located in São José dos Campos (SP). Offering the market a new concept in language teaching, the school, which offers in-person and distance learning classes, uses the Callan teaching method. In order to understand the territorial and market dynamics of the […]

Market vision: what it is and why it is important to map it in time

We can define a market vision as the identification of new habits and consumption dynamics that form niches and sub-niches to be explored and that have great potential for growth. Customers usually change their consumption behavior based on various events such as: technological advances, sociopolitical changes, new points of view […]

GPTW Seal: What It Is, Why It Matters, and How Your Company Can Get One.

You’ve probably seen some companies boasting a GPTW (Great Place To Work) certification, and wondered how it came about and whether it’s really relevant in the corporate world. Although it has gained popularity in recent years, the consulting firm Great Place To Work has been around since 1980 and was founded by journalist Robert Levering. […]