GPTW Seal: What It Is, Why It Matters, and How Your Company Can Get One.
You’ve probably seen some companies boasting a GPTW (Great Place To Work) certification, and wondered how it came about and whether it’s really relevant in the corporate world. Although it has gained popularity in recent years, the consulting firm Great Place To Work has been around since 1980 and was founded by journalist Robert Levering. […]
The Geomarketing vision: market measurement and business expansion
You've probably already come across the term “geomarketing”, but only have a vague idea of what it means. In this article, we will address its origins, its evolution, and how it applies to decision-making for expanding businesses. Far from being a new area of study, geomarketing emerged in 1930 in the USA, […]
Endomarketing for technology startups: Learn how to attract and retain the most sought-after talent
Nowadays, CEOs and recruiters of Brazilian technology startups are widely aware of the shortage of professionals to work in the area. This situation, although it has worsened in recent years, is not new and can be attributed to the lack of public education in training these professionals for the job market. […]
Real estate development: Growth at giant steps
Real estate development reached historic numbers in 2021. Even after the Covid-19 pandemic, with the global economic system facing a scenario of after-effects and instability. Negotiations for medium and high standard properties, according to research by the Brazilian Association of Real Estate Developers, grew by 32%. Furthermore, reports from Secovi- […]
Netflix – How good social media management can help you
📱You probably already know that in the digital world, it is essential to have social media management. This way, a brand can be found and recognized by people. Therefore, if you don’t know how to start putting your brand on social media, analyzing how other companies manage their profiles is a great strategy. What are the benefits […]