Restaurant segment: Current data and an outlook for expansion
In 2020, the restaurant segment was drastically affected by the Covid-19 pandemic. According to the Brazilian Association of Bars and Restaurants (ABRASEL), around 60% of Brazilian establishments in the sector had to close their doors due to restrictions imposed to contain the spread of the disease. In addition, many entrepreneurs had to […]
Types of market demand: What are the influencing factors in practice?
To understand what market demand is, let’s go back to a well-known concept: the law of supply and demand. This is a basic principle of economics: the price of a good is determined by the interaction between the quantity supplied and the quantity demanded. When demand is high and supply is low, […]
Omnichannel: Discover the trend that revolutionized commercial communication
In recent years, the business world has increasingly heard about the need to adopt omnichannel strategies. But what does this mean in practice for the day-to-day running of a business? Omnichannel communication is a style of customer service that gives customers the possibility to move through […]
Privacy Policy and Data Usage
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The Family and the expansion of language schools
The Family is a language school with four units located in São José dos Campos (SP). Offering the market a new concept in language teaching, the school, which offers in-person and distance learning classes, uses the Callan teaching method. In order to understand the territorial and market dynamics of the […]
Market vision: what it is and why it is important to map it in time
We can define a market vision as the identification of new habits and consumption dynamics that form niches and sub-niches to be explored and that have great potential for growth. Customers usually change their consumption behavior based on various events such as: technological advances, sociopolitical changes, new points of view […]
GPTW Seal: What It Is, Why It Matters, and How Your Company Can Get One.
You’ve probably seen some companies boasting a GPTW (Great Place To Work) certification, and wondered how it came about and whether it’s really relevant in the corporate world. Although it has gained popularity in recent years, the consulting firm Great Place To Work has been around since 1980 and was founded by journalist Robert Levering. […]
The Geomarketing vision: market measurement and business expansion
You've probably already come across the term “geomarketing”, but only have a vague idea of what it means. In this article, we will address its origins, its evolution, and how it applies to decision-making for expanding businesses. Far from being a new area of study, geomarketing emerged in 1930 in the USA, […]
Endomarketing for technology startups: Learn how to attract and retain the most sought-after talent
Nowadays, CEOs and recruiters of Brazilian technology startups are widely aware of the shortage of professionals to work in the area. This situation, although it has worsened in recent years, is not new and can be attributed to the lack of public education in training these professionals for the job market. […]
Real estate development: Growth at giant steps
Real estate development reached historic numbers in 2021. Even after the Covid-19 pandemic, with the global economic system facing a scenario of after-effects and instability. Negotiations for medium and high standard properties, according to research by the Brazilian Association of Real Estate Developers, grew by 32%. Furthermore, reports from Secovi- […]