You've probably heard some news about the revolution we're experiencing in the field of technology with the improvement of Artificial Intelligence. But what does this mean and what does it have to do with maps and geomarketing? Let's find out in this article. 

Artificial intelligence (AI) is a branch of computer science that focuses on creating systems that can reason, learn, and act in ways similar to humans. AI has a long history, dating back to the early days of computing.

The first use of the term “artificial intelligence” was in 1955, in an article by the American mathematician John McCarthy. McCarthy and other researchers, such as Alan Turing and Marvin Minsky, began working on developing AI systems in the 1950s.

But if it's been around for so long, why is it only now that we're paying attention?

It turns out that AI is becoming increasingly sophisticated and being used in a wide range of applications, from voice and image recognition to self-driving cars and healthcare systems.

A major milestone for the sector was the launch of Chat GPT-3 (Generative Pre-trained Transformer), an artificial intelligence language model developed by OpenAI that was trained with a huge amount of data. 

Currently, the model is already in version 4 and has a series of plugins that can be applied to mapping and geomarketing and provide very interesting features. 

How do GPT Chat Plugins for mapping work? 

In the context of ChatGPT, a plugin is an additional component or extension that adds specific functionality to the chatbot. In this case, plugins designed to enable ChatGPT to generate maps based on geographic coordinates provided by the user have already emerged.

Here's an explanation of how a plugin works: 

Plugin Activation: The mapping plugin is an optional feature that is not available in the standard ChatGPT. To use this feature, users need to activate the plugin, typically through specific commands or settings in the chatbot.

User Request: After activating the plugin, the user can make a map-related request. This usually involves providing geographic latitude and longitude coordinates of a specific location that the user wants to view.

Request Processing: When the user provides the coordinates, the plugin processes the request. It checks the validity of the coordinates and uses them to generate a map corresponding to the specified location.

Map Generation: Based on the provided coordinates, the plugin generates a map that shows the area in question. The map can include details such as roads, geographic landmarks, and relevant information.

Result Display: The generated map is then displayed to the user directly in the conversation with the chatbot. This allows the user to immediately see a visual representation of the desired location without needing to leave the conversation or go to another mapping app or website.

Optional Interactivity: Depending on the plugin, it may also offer additional interactivity. For example, the user can request a satellite view, traffic information, or even customize map elements such as colors and markers.

This technology significantly simplifies the process of visualizing geographic information. Instead of performing a search in a separate mapping app, the user can simply make a request to GPT Chat and receive the map directly in the conversation.

But what about Google Maps, where is it? 

While Chat GPT has impressive mapping capabilities, it is not intended to replace Google Maps, which is an established platform with a vast user base and additional features such as turn-by-turn navigation, traffic information, and transportation directions. public. However, Chat GPT is a useful tool for anyone looking for a quick and easy way to view a map of a specific location.

Geomarketing is a constantly evolving field, and Chat GPT is playing an important role in making georeferenced information more accessible and intuitive. As this technology advances, we can expect even more exciting applications in the field of geomarketing.

In summary, Chat GPT is becoming an essential tool for geomarketers, providing detailed geographic information and facilitating the process of strategic decision-making based on location data.

How Linkages sees Artificial Intelligence applied to mapping 

Chat GPT offers countless applications in the field of geomarketing and, surprisingly, it doesn't do anything that Linkages hasn't been doing for a long time. For example: 

• • Cross-referencing of georeferenced information.
  • Identification of the best commercial points.
  • Market and competitor mapping.
  • Flow mapping and market trends. 

In short, every map answers a certain question. And Linkages offers broad and complete answers, using a vast database, from public and private sources, to get to the bottom of the question you are asking. 

In conclusion, using the power and speed of artificial intelligence, combined with the expertise of our experts, we see an extremely promising future not far away. 

Would you like to talk more about this with one of our experts? Schedule a meeting with us.