When we think about business success, factors such as innovation, efficient management, marketing, or product quality immediately come to mind. But there is an element that often goes unnoticed—and that can determine the course of a business: the location – even for companies that operate remotely!

A company's location goes far beyond the address on its business card. It influences costs, customer access, logistics, brand visibility, and even the ability to attract talent. Being in the right place—whether on a busy street, in an industrial hub, or close to strategic partners—can be the difference between growth and mere survival.

With that in mind, we launched a research aimed at entrepreneurs and business managers which seeks to understand how location decisions are made in the day-to-day operations of businesses. We want to understand:

• What factors should be considered when choosing where to open a business?

• How location influences performance;

• What challenges arise when there is a need for expansion or change?

• And to what extent do entrepreneurs perceive territory as a strategic ally?

The idea is to gather real insights from those who experience the market firsthand and generate... Insights that help other entrepreneurs make more assertive decisions. about where to install, expand, or reposition your business.

Participating is simple and quick — it takes less than 8 minutes — but the impact can be significant. Each response contributes to a more complete picture of... How territory influences business development in Brazil..

👉 If you are an entrepreneur, manager, or professional involved in strategic decisions, your experience is essential. Access the link and participate now:

https://form.jotform.com/253107070556654

Let's work together to build a clearer vision of how a company's location can determine its growth potential.