Franchising Law in Brazil: What has changed since the last update?

The Franchising Law is specific legislation that regulates the functioning of the franchising system in Brazil. It establishes the obligations of both franchisors and franchisees, aiming to ensure transparency in the commercial relationship. In this way, it is essential for Brazilians to have more and more confidence in the business model that is […]

How to use georeferenced data for intelligent land prospecting

Choosing the right land can make all the difference between the success or failure of a project. Whether we’re talking about housing, industry or infrastructure, improving the way developers view their options and make decisions is vital. The impact of land characteristics, location, local laws and availability on the project is direct. […]

Artificial Intelligence in the field of georeferenced analysis

Whatever your area of expertise or field of study, you have certainly heard about artificial intelligence (AI) in 2023. It is due to recent and significant advances in this type of technology that we can observe the enormous potential for transformation in various human activities. In the field of geomarketing and mapping […]

Linkages on EPTV: Get to know the geomarketing area and our mapping technology

On May 9th, a report was aired on Jornal da EPTV, on Globoplay, which featured some members of the Linkages team. In it, Camila Baldoni, project manager, Bruna Baldoni, administrative manager, and our director, Lucas Baldoni, tell us about the characteristics of the geomarketing and market mapping area, […]

How to find the best location for your business location?

Choosing the right location can be the difference between the success or failure of a business, regardless of its segment or size. This is because the dynamics of the location will directly impact sales and brand visibility. Therefore, this is an issue that goes far beyond […]

Franchise expansion: how to reduce the headaches that accompany the process

Expansion is a delicate time for any business, whether it is a franchise or not. On the one hand, it means that there are resources available to cover the process, and that is great. On the other hand, it represents risks and raises questions that are difficult to clarify without professional help. In this article, we will address the main pain points of […]

Data: how much we generate and how it turns into insights

First of all, we can define data as records of facts, concepts and actions that are stored somewhere, whether physical or digital. Thus, when these isolated data are inserted into a context and processed by appropriate systems, they can be connected and produce useful information for an individual or organization. For example, thinking in a […]

Franchising market grows 14.3% in Brazil and reaches historic milestone

Despite being in a challenging context, the franchise market has maintained a growth rate that exceeds its own projections. According to data from the 2022 Performance Survey by the Brazilian Franchising Association (ABF), the sector recorded an increase of 14.3% in revenue in 2022, reaching the historic milestone of R$$202.6 billion. The market […]

Market Niches: How Can a Business Find One?

A niche market is a specific portion of a larger market, consisting of consumers who have specific needs, wants, or characteristics and who are served by particular products or services. It is usually a part of the market that is ignored or underserved by larger, more generic companies, and that can be exploited by smaller companies […]

Restaurant segment: Current data and an outlook for expansion

In 2020, the restaurant segment was drastically affected by the Covid-19 pandemic. According to the Brazilian Association of Bars and Restaurants (ABRASEL), around 60% of Brazilian establishments in the sector had to close their doors due to restrictions imposed to contain the spread of the disease. In addition, many entrepreneurs had to […]