Artificial intelligence: discover GPT Chat applied to maps

You've probably heard some news about the revolution we're experiencing in the field of technology with the improvement of Artificial Intelligence. But what does this mean and what does it have to do with maps and geomarketing? Let's find out in this article. Artificial intelligence (AI) is a branch of computer science that focuses […]

Did you know that your company's data visualization says a lot about your next decision?

We already know that making decisions based on data is the only way to grow a business. Now, did you know that there is a whole science behind data visualization and that the way you organize it can be decisive for its interpretation? Human beings are visual creatures and, depending on the hierarchy of information in […]

The evolution of satellite images and their role today

We call any object that orbits around a planet a satellite. These can be “natural”, like the moon, or “artificial”, like those built by man. Since the 20th century, artificial satellites have helped humanity transmit radio, television and internet signals, as well as location information and weather events. Although not […]

Databases: what are they for and how do they work in Brazil?

Databases function as a large information center, organized in such a way that visualization, retrieval and even cross-referencing is possible. However, data can be classified into more than one category. To learn more about this subject, read our article: Data, how much we generate and how it turns into […]

Franchising Law in Brazil: What has changed since the last update?

The Franchising Law is specific legislation that regulates the functioning of the franchising system in Brazil. It establishes the obligations of both franchisors and franchisees, aiming to ensure transparency in the commercial relationship. In this way, it is essential for Brazilians to have more and more confidence in the business model that is […]

How to use georeferenced data for intelligent land prospecting

Choosing the right land can make all the difference between the success or failure of a project. Whether we’re talking about housing, industry or infrastructure, improving the way developers view their options and make decisions is vital. The impact of land characteristics, location, local laws and availability on the project is direct. […]

Artificial Intelligence in the field of georeferenced analysis

Whatever your area of expertise or field of study, you have certainly heard about artificial intelligence (AI) in 2023. It is due to recent and significant advances in this type of technology that we can observe the enormous potential for transformation in various human activities. In the field of geomarketing and mapping […]

Linkages on EPTV: Get to know the geomarketing area and our mapping technology

On May 9th, a report was aired on Jornal da EPTV, on Globoplay, which featured some members of the Linkages team. In it, Camila Baldoni, project manager, Bruna Baldoni, administrative manager, and our director, Lucas Baldoni, tell us about the characteristics of the geomarketing and market mapping area, […]

How to find the best location for your business location?

Choosing the right location can be the difference between the success or failure of a business, regardless of its segment or size. This is because the dynamics of the location will directly impact sales and brand visibility. Therefore, this is an issue that goes far beyond […]

Franchise expansion: how to reduce the headaches that accompany the process

Expansion is a delicate time for any business, whether it is a franchise or not. On the one hand, it means that there are resources available to cover the process, and that is great. On the other hand, it represents risks and raises questions that are difficult to clarify without professional help. In this article, we will address the main pain points of […]