How to conduct market mapping in a strategic and data-driven way?

Conducting market mapping is much more than simply gathering random numbers or listing potential clients. It's a structured process that combines research, analysis, and strategic interpretation to understand competitive dynamics, market size, existing opportunities, risks, and barriers to entry. This type of study allows a […]

The Geomarketing vision: market measurement and business expansion

You've probably already come across the term “geomarketing”, but only have a vague idea of what it means. In this article, we will address its origins, its evolution, and how it applies to decision-making for expanding businesses. Far from being a new area of study, geomarketing emerged in 1930 in the USA, […]