How to conduct market mapping in a strategic and data-driven way?

Realizar um mapeamento de mercado é muito mais do que levantar números soltos ou listar potenciais clientes. Trata-se de um processo estruturado que combina pesquisa, análise e interpretação estratégica para compreender a dinâmica competitiva, o tamanho do mercado, as oportunidades existentes, os riscos e as barreiras de entrada. Esse tipo de estudo permite que uma […]

What is the impact of the lack of data for the expansion of franchises?

It is already known that, to make accurate decisions, reliable data and analysis are necessary. In this sense, the 2021 Global Data Management Survey, carried out by Experian, revealed that 80% of Brazilians agree that the acceleration of digital transformation has made companies more dependent on data. Furthermore, businesses still face difficulties with […]

Linkages makes the Brazilian Restaurants Map

How many times a week or month do you usually eat in restaurants? In 2019, data pointed to an increase in spending on food away from home by Brazilians. However, with the pandemic, the restaurant sector suffered a huge drop in the number of establishments and consumers. For 2022, there is a forecast of […]