The turning point: Why 8 out of 10 successful businesses love their location (and what challenges they hide)

A localização de um negócio é mais do que um ponto no mapa; é uma decisão estratégica que pode ditar o sucesso ou o fracasso no longo prazo. Analisamos dados de empresas de diversos portes e setores para descobrir: o que realmente motiva a escolha de um endereço, como os empreendedores avaliam sua decisão e […]

Why outdated data in the 'feasibility studies' phase puts real estate investments at risk.

The territory is in constant transformation. New developments emerge, population flows shift, socioeconomic profiles change, and urban dynamics reorganize themselves in increasingly shorter cycles. In such a scenario, making strategic decisions based on outdated data means taking on invisible risks that directly impact profitability, positioning, and […]

The New Era of Geospatial Intelligence in Real Estate: The Linkages Revolution

Geospatial analysis has ceased to be a technological differentiator and has become the core of strategic decisions in the modern real estate market. Developers, construction companies, funds, and asset managers who use market intelligence with geotechnology are able to reduce risks, accelerate processes, and identify opportunities invisible to traditional methods. Transforming geodata into decisions worth millions is […]

How to conduct market mapping in a strategic and data-driven way?

Conducting market mapping is much more than simply gathering random numbers or listing potential clients. It's a structured process that combines research, analysis, and strategic interpretation to understand competitive dynamics, market size, existing opportunities, risks, and barriers to entry. This type of study allows a […]

Linkages wins support from FAPESP to develop pioneering AI model with geospatial analysis for market mapping

Artificial Intelligence will allow for more accurate and agile geospatial analyses to map the best locations for entrepreneurs to purchase commercial properties, new franchise locations and new real estate developments. Linkages has just received an important grant to develop a pioneering project in its sector. The São Paulo State Research Support Foundation […]

Linkages advises: Start the year by asking yourself these 5 questions about your market

“Know your enemies and know yourself” – Said Sun Tzu, Chinese military strategist and philosopher, thousands of years ago… Although this phrase was born in a military context, we can say that today it is still valid in the world of business and markets. After all, it is nothing new that studying the movements of […]

Uncovering land prospecting strategies: from possible to viable

Opening a new store, building a condominium, expanding a franchise, choosing land for investment – these are crucial ventures that go through several phases until completion. At their core, each of these projects depends on acquiring the ideal land. But how to identify this land? What criteria to apply? Land prospecting involves an analysis […]

What types of research are there and how can I choose the one that meets the specific needs of my project?

When a company makes the decision to create a new project, be it expanding the business, launching a new product or investing in a specific region, it can be complicated to choose a type of research and organize the data that will support the respective decisions for this project. It is natural to think that it will be necessary to carry out a lot of research and market, […]

Who can work in the Geomarketing area? Check out the job opportunities in one of the most promising areas of the 21st century

Geomarketing is an interdisciplinary field that combines elements of geography, economics, statistics and technology. This way, you can analyze the market based on spatial and geographic data. This emerging field plays a crucial role in strategic decision-making for companies and organizations. Mainly because it allows them to understand the geographic environment in which […]

The future of generation Z: discover consumer and housing trends that are already revolutionizing the global market

It is not news that Generation Z, made up of young people born in the mid-1990s and until the early 2010s, has been shaping the consumer scenario in a remarkable way. As this generation matures and enters the job market, their worldview and private choices […]