Linkages wins support from FAPESP to develop pioneering AI model with geospatial analysis for market mapping

A Inteligência Artificial permitirá realizar análises geoespaciais mais precisas e ágeis para mapear as melhores localizações de pontos comerciais para empreendedores, novas praças para franquias e novos empreendimentos imobiliários. A Linkages acaba de conquistar um importante incentivo para desenvolver um projeto pioneiro em seu setor. A Fundação de Amparo à Pesquisa do Estado de São […]

Linkages advises: Start the year by asking yourself these 5 questions about your market

“Know your enemies and know yourself” – Said Sun Tzu, Chinese military strategist and philosopher, thousands of years ago… Although this phrase was born in a military context, we can say that today it is still valid in the world of business and markets. After all, it is nothing new that studying the movements of […]

Uncovering land prospecting strategies: from possible to viable

Opening a new store, building a condominium, expanding a franchise, choosing land for investment – these are crucial ventures that go through several phases until completion. At their core, each of these projects depends on acquiring the ideal land. But how to identify this land? What criteria to apply? Land prospecting involves an analysis […]

What types of research are there and how can I choose the one that meets the specific needs of my project?

When a company makes the decision to create a new project, be it expanding the business, launching a new product or investing in a specific region, it can be complicated to choose a type of research and organize the data that will support the respective decisions for this project. It is natural to think that it will be necessary to carry out a lot of research and market, […]

Who can work in the Geomarketing area? Check out the job opportunities in one of the most promising areas of the 21st century

Geomarketing is an interdisciplinary field that combines elements of geography, economics, statistics and technology. This way, you can analyze the market based on spatial and geographic data. This emerging field plays a crucial role in strategic decision-making for companies and organizations. Mainly because it allows them to understand the geographic environment in which […]

The future of generation Z: discover consumer and housing trends that are already revolutionizing the global market

It is not news that Generation Z, made up of young people born in the mid-1990s and until the early 2010s, has been shaping the consumer scenario in a remarkable way. As this generation matures and enters the job market, their worldview and private choices […]

Artificial intelligence: discover GPT Chat applied to maps

You've probably heard some news about the revolution we're experiencing in the field of technology with the improvement of Artificial Intelligence. But what does this mean and what does it have to do with maps and geomarketing? Let's find out in this article. Artificial intelligence (AI) is a branch of computer science that focuses […]

Did you know that your company's data visualization says a lot about your next decision?

We already know that making decisions based on data is the only way to grow a business. Now, did you know that there is a whole science behind data visualization and that the way you organize it can be decisive for its interpretation? Human beings are visual creatures and, depending on the hierarchy of information in […]

The evolution of satellite images and their role today

We call any object that orbits around a planet a satellite. These can be “natural”, like the moon, or “artificial”, like those built by man. Since the 20th century, artificial satellites have helped humanity transmit radio, television and internet signals, as well as location information and weather events. Although not […]

Databases: what are they for and how do they work in Brazil?

Databases function as a large information center, organized in such a way that visualization, retrieval and even cross-referencing is possible. However, data can be classified into more than one category. To learn more about this subject, read our article: Data, how much we generate and how it turns into […]