Geotechnology for strategic decisions
Discover the specific characteristics of each territory with Linkages' analyses! Our solution provides analyses with up-to-date geodata on population, income, urban zoning, building guidelines, and other urban and environmental information to aid your decision-making.
Business Segments
Real estate market
We mapped potential areas to accelerate feasibility studies.
Retail and Franchises
We identify the best locations for the expansion of major brands.
Agro-environmental and Climate
Integrated analyses of the territory to identify constraints, risks, and opportunities.
Smart Cities
We transform data into actionable information for management and planning.
Market Reports
Turn territory into a competitive advantage! Growth, expansion, and efficiency require decisions based on reliable data.
With our Market Research ReportsYou combine geotechnology and geospatial intelligence to make precise decisions, reduce risks, and generate real results.
Our Ecosystem
Our market mapping method is based on broad, intelligent and automated geolocation data collection to provide fast results. We are immersed in the largest innovation ecosystems in Brazil! We are a daughter company of UNICAMP and have a space at USP - Campus São Paulo, in the NIDUS Program.
Customers
Content
Uncovering land prospecting strategies: from possible to viable
Opening a new store, building a condominium, expanding a franchise, choosing land for investment – these are crucial undertakings that go through several phases until their completion. At their core, each of these projects depends on acquiring the ideal plot of land. But how do you identify that land? What criteria should be applied? Land prospecting involves an in-depth analysis of factors such as size, urbanization, soil treatment, municipal laws, and other essential characteristics. The risk of not conducting a professional analysis can be significant, resulting in investment in land that does not meet fundamental requirements and leading to losses.
What types of research are there and how can I choose the one that meets the specific needs of my project?
When a company decides to create a new project, whether it's expanding the business, launching a new product, or investing in a specific region, choosing the right type of research and organizing the data to support those decisions can be complicated. It's natural to think that various market research studies will be necessary, but how do you know which approach is right when there are so many? In this article, we'll tell you what types of research exist and what each one focuses on, so you can make the best possible decision for your project. Keep reading!
Who can work in the Geomarketing area? Check out the job opportunities in one of the most promising areas of the 21st century
Geomarketing is an interdisciplinary field that combines elements of geography, economics, statistics, and technology. In this way, it can analyze the market based on spatial and geographic data. This emerging field plays a crucial role in strategic decision-making for companies and organizations, mainly because it allows them to understand the geographic environment in which they operate and adapt their business strategies according to spatial variables. Initially, geomarketing arose as a response to the growing need to understand how location affects business. It had modest origins, with the collection of geographic data initially done on paper.
The future of generation Z: discover consumer and housing trends that are already revolutionizing the global market
It's no secret that Generation Z, comprised of young people born from the mid-1990s to the early 2010s, has been remarkably shaping the consumer landscape. As this generation matures and enters the workforce, their worldview and personal choices have a significant impact on all sectors, particularly regarding food and housing. Therefore, keeping up with these changes becomes crucial for businesses that intend to remain thriving in the years to come. In this article, we will explore the consumer trends of Generation Z.