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Franchising market grows 14.3% in Brazil and reaches historic milestone
Although inserted in a challenging context, the franchising market has been maintaining a pace of growth that exceeds its own projections. According to data from
Market Niches: How Can a Business Find One?
A niche market is a specific portion of a larger market, made up of consumers who have specific needs, wants, or characteristics and who are
Restaurant segment: Current data and an outlook for expansion
In 2020, the restaurant segment was drastically affected due to the Covid-19 pandemic. According to the Brazilian Association of Bars and Restaurants
Types of market demand: What are the influencing factors in practice?
To understand what market demand is, let's go back to a well-known concept: The Law of Supply and Demand. This is
Omnichannel: Discover the trend that revolutionized commercial communication
In recent years, the business world has increasingly heard about the need to adopt omnichannel strategies. But what does that mean anyway?
Privacy Policy and Data Usage
Linkages adopts a robust and transparent Privacy Policy, designed to ensure the security, respect, and confidentiality of data processing.
The Family and the expansion of language schools
The Family is a language school with four units located in São José dos Campos (SP). Offering the market a new concept of
Market vision: what it is and why it is important to map it in time
We can define a market vision as the identification of new consumption habits and dynamics that form niches and sub-niches to be explored and
GPTW Seal: What It Is, Why It Matters, and How Your Company Can Get One.
You've probably already seen some companies boasting a GPTW (Great Place To Work) certification, and you've wondered how that came about and if it's
The Geomarketing vision: market measurement and business expansion
You've probably already come across the term “geomarketing”, but have only a vague idea of what it means. In this article, we will discuss its origins,
Endomarketing for technology startups: Learn how to attract and retain the most sought-after talent
Nowadays, it is widely known by CEOs and recruiters of Brazilian technology startups, the scarce scenario of professionals to work in the area. This one
For a good connoisseur, half a word is enough?
Communication is an effective strategy to engage customers, generate sales demand, expand territorial reach and, at the same time, increase the productivity of companies.
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