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Types of market demand: What are the influencing factors in practice?
To understand what market demand is, let's go back to a well-known concept: The Law of Supply and Demand. This is
Omnichannel: Discover the trend that revolutionized commercial communication
In recent years, the business world has increasingly heard about the need to adopt omnichannel strategies. But what does that mean anyway?
Sebrae for Startups: A technological validation journey
Linkages in partnership with Sebrae for Startups held the 2nd edition of the Academy on September 22, 23 and 30, 2022
The Family and the expansion of language schools
The Family is a language school with four units located in São José dos Campos (SP). Offering the market a new concept of
Market vision: what it is and why it is important to map it in time
We can define a market vision as the identification of new consumption habits and dynamics that form niches and sub-niches to be explored and
GPTW Seal: What It Is, Why It Matters, and How Your Company Can Get One.
You've probably already seen some companies boasting a GPTW (Great Place To Work) certification, and you've wondered how that came about and if it's
The Geomarketing vision: market measurement and business expansion
You've probably already come across the term “geomarketing”, but have only a vague idea of what it means. In this article, we will discuss its origins,
Endomarketing for technology startups: Learn how to attract and retain the most sought-after talent
Nowadays, it is widely known by CEOs and recruiters of Brazilian technology startups, the scarce scenario of professionals to work in the area. This one
For a good connoisseur, half a word is enough?
Communication is an effective strategy to engage customers, generate sales demand, expand territorial reach and, at the same time, increase the productivity of companies.
Case Dupeixe – Mapping in practice
In 2022, Linkages completed another challenge: Carry out the mapping of the market potential in the city of Campinas, for Dupeixe, a platform in
Real estate development: Growth at giant steps
Real estate development reached historic numbers in 2021. Even after the Covid-19 pandemic, with the global economic system facing a scenario of
What is the impact of the lack of data for the expansion of franchises?
It is already known that, in order to make accurate decisions, reliable data and analysis are needed. In this regard, the 2021 Global Data Management Survey,
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