Geotechnology for strategic decisions
Discover the specific characteristics of each territory with Linkages' analyses! Our solution provides analyses with up-to-date geodata on population, income, urban zoning, building guidelines, and other urban and environmental information to aid your decision-making.
Business Segments
Real estate market
We mapped potential areas to accelerate feasibility studies.
Retail and Franchises
We identify the best locations for the expansion of major brands.
Agro-environmental and Climate
Integrated analyses of the territory to identify constraints, risks, and opportunities.
Smart Cities
We transform data into actionable information for management and planning.
Market Reports
Turn territory into a competitive advantage! Growth, expansion, and efficiency require decisions based on reliable data.
With our Market Research ReportsYou combine geotechnology and geospatial intelligence to make precise decisions, reduce risks, and generate real results.
Our Ecosystem
Our market mapping method is based on broad, intelligent and automated geolocation data collection to provide fast results. We are immersed in the largest innovation ecosystems in Brazil! We are a daughter company of UNICAMP and have a space at USP - Campus São Paulo, in the NIDUS Program.
Customers
Content
Location X-ray: What does location reveal about the success of companies?
When we think about business success, factors such as innovation, efficient management, marketing, or product quality immediately come to mind. But there's an element that often goes unnoticed—and that can determine the course of a business: location—even for companies that operate remotely! A company's location goes far beyond the address on its business card. It influences costs, customer access, logistics, brand visibility, and even the ability to attract talent. Being in the right place—whether on a busy street, in an industrial hub, or near the city—is crucial.
How to conduct market mapping in a strategic and data-driven way?
Conducting market mapping is much more than simply gathering random numbers or listing potential customers. It's a structured process that combines research, analysis, and strategic interpretation to understand competitive dynamics, market size, existing opportunities, risks, and barriers to entry. This type of study allows a company to make decisions based on evidence, not assumptions. Many startups and small businesses, for example, often invest time and resources in segments that lack proven demand, while others miss good opportunities by failing to see adjacent or emerging markets.
Linkages wins support from FAPESP to develop pioneering AI model with geospatial analysis for market mapping
Artificial Intelligence will enable more precise and agile geospatial analyses to map the best locations for commercial points for entrepreneurs, new markets for franchises, and new real estate developments. Linkages has just secured important funding to develop a pioneering project in its sector. The São Paulo Research Foundation (FAPESP) approved a funding investment for the startup to develop a machine learning model applied to geospatial analysis for generating market insights. To date, there are no records of companies in the country using this type of tool.
Linkages advises: Start the year by asking yourself these 5 questions about your market
"Know your enemies and know yourself" – said Sun Tzu, the Chinese military strategist and philosopher, thousands of years ago… Although this phrase originated in a war context, we can say that it is still valid in the world of business and markets today. After all, it's no secret that studying the competition's movements is essential not only to anticipate them, but also to develop strategies that differentiate your own business in the eyes of the consumer. However, what may not be so obvious is the fact that, in addition to the recommended monitoring of the competition, its analysis is crucial.