Geotechnology for strategic decisions
Discover the specific characteristics of each territory with Linkages' analyses! Our solution provides analyses with up-to-date geodata on population, income, urban zoning, building guidelines, and other urban and environmental information to aid your decision-making.
Geospatial Solutions
Land Scouting
We identify potential areas for new developments based on qualified data.
Point Indication
We integrate geodata to indicate the points and locations with the greatest performance potential.
City Expansion
We identified the vectors of urban growth and the areas with potential for appreciation.
Map of the city
We modernized the municipal geoinformation portals with qualified data about the city.
Asset Radar
We monitor territorial assets, identifying potential opportunities, risks, and market trends.
Socio-environmental Study
We mapped communities, social dynamics, and the territorial impacts of environmental projects.
Integrated Geodata
We provide strategic socioeconomic, urban, and environmental data on integrated, qualified, and reliable bases.
Geospatial AI
We apply artificial intelligence to analyze territories, predict patterns, and recommend location decisions.
Market Reports
Turn territory into a competitive advantage! Growth, expansion, and efficiency require decisions based on reliable data.
With our Market Research ReportsYou combine geotechnology and geospatial intelligence to make precise decisions, reduce risks, and generate real results.
Our Ecosystem
Our market mapping method is based on broad, intelligent and automated geolocation data collection to provide fast results. We are immersed in the largest innovation ecosystems in Brazil! We are a daughter company of UNICAMP and have a space at USP - Campus São Paulo, in the NIDUS Program.
Customers
Content
Linkages advises: Start the year by asking yourself these 5 questions about your market
"Know your enemies and know yourself" – said Sun Tzu, the Chinese military strategist and philosopher, thousands of years ago… Although this phrase originated in a war context, we can say that it is still valid in the world of business and markets today. After all, it's no secret that studying the competition's movements is essential not only to anticipate them, but also to develop strategies that differentiate your own business in the eyes of the consumer. However, what may not be so obvious is the fact that, in addition to the recommended monitoring of the competition, its analysis is crucial.
Uncovering land prospecting strategies: from possible to viable
Opening a new store, building a condominium, expanding a franchise, choosing land for investment – these are crucial undertakings that go through several phases until their completion. At their core, each of these projects depends on acquiring the ideal plot of land. But how do you identify that land? What criteria should be applied? Land prospecting involves an in-depth analysis of factors such as size, urbanization, soil treatment, municipal laws, and other essential characteristics. The risk of not conducting a professional analysis can be significant, resulting in investment in land that does not meet fundamental requirements and leading to losses.
What types of research are there and how can I choose the one that meets the specific needs of my project?
When a company decides to create a new project, whether it's expanding the business, launching a new product, or investing in a specific region, choosing the right type of research and organizing the data to support those decisions can be complicated. It's natural to think that various market research studies will be necessary, but how do you know which approach is right when there are so many? In this article, we'll tell you what types of research exist and what each one focuses on, so you can make the best possible decision for your project. Keep reading!
Who can work in the Geomarketing area? Check out the job opportunities in one of the most promising areas of the 21st century
Geomarketing is an interdisciplinary field that combines elements of geography, economics, statistics, and technology. In this way, it can analyze the market based on spatial and geographic data. This emerging field plays a crucial role in strategic decision-making for companies and organizations, mainly because it allows them to understand the geographic environment in which they operate and adapt their business strategies according to spatial variables. Initially, geomarketing arose as a response to the growing need to understand how location affects business. It had modest origins, with the collection of geographic data initially done on paper.